M&M Consultancy

Why Portugal Football?

Why now?

Overall, Portugal offers a combination of highly regarded talent, favourable investment conditions, surging interest and positive developments, and a welcoming environment, making it an enticing destination in the football world.

  • Portuguese players and coaches are highly valued worldwide due to their talent and adaptability.
  • The Portuguese football system allows for easy transfers of these assets, attracting clubs from different leagues (for example, Portuguese clubs are the 2nd biggest contributors of midfielders to the English Premier League outside of the EPL itself and the Championship).
  • The accessibility to Portuguese-speaking player talent from Latin America and Africa further enhances the appeal of Portuguese clubs, as they can tap into a diverse talent pool, offering a very compelling player pathway to Europe, leveraging the language and cultural similarities.
  • Portuguese clubs are still very well priced with low running costs relative to other European leagues, despite being a European country with a football market on the rise – making Portugal an attractive market.
  • The variety of club types and relatively low investment required, across the 5 main leagues, means there are attractive targets for a variety of investors, including individuals, clubs, funds and multi-club ownership (MCO) groups.
  • Portuguese football is on an upward trend, attracting surging investor interest and growing attention from abroad, which will be driven further by the co-hosting of the FIFA World Cup in 2030.
  • Within the next 2 seasons, TV rights will be centralized, which means that the clubs outside of the big 4 will receive a much bigger slice of the TV revenue generated, as it happened in other matured football countries, so investors will be
    rewarded faster.
  • The country’s rich culture, delicious cuisine, and warm weather contribute to a desirable lifestyle for players, coaches, and investors.